Hangzhou Maihui Technology Co., Ltd. is a technology-driven company specializing in cross-border e-commerce supply chain services, with its headquarters located at Room 1908, Building A, Yangtze River Delta Innovation and R&D Base, Linping District, Hangzhou, Zhejiang Province. Operating under the business brand BLBDropshipping, which mainly serves Shopify sellers and merchants on overseas e-commerce platforms, the company connects global independent website sellers with high-quality Chinese suppliers through its self-developed SaaS platform, including the BLBDropshipping plugin listed on the Shopify App Store. Committed to streamlining the dropshipping process with automation technology, its core team helps sellers address key pain points such as product selection, quality control, warehousing, and global logistics distribution.
2016
The development history of Hangzhou Maihui Technology Co., Ltd. is a typical microcosm of “digital transformation in foreign trade”: It started with trade: beginning with basic trade in 2016.
Its strength lies in technology: solving industry pain points through the development of ERP and SaaS platforms.
Its success lies in service: positioning itself as a “back-end manager” for independent website sellers through value-added services such as quality inspection, overseas warehousing, and KOC guidance.
Company Establishment: Founded in 2016, the company initially focused on traditional cross-border e-commerce export trade.
Market Exploration: Leveraging Hangzhou’s geographical and industrial advantages as the “Cross-Border E-commerce Capital,” the company began exporting products to multiple markets in Asia, Europe, and Southeast Asia.
Brand Emergence: The company established “Borderless Buy” as its core business vision (the meaning of the brand “BL”), committed to breaking down barriers in cross-border transactions.
Business Transformation: With the rise of independent websites (Shopify, etc.), the company keenly perceived the strong demand from sellers for “dropshipping” services and began transforming from a single trading company into a supply chain service provider.
System Development: A proprietary ERP system was established, enabling functions such as store binding, order synchronization, automated data retrieval, and rapid tracking number feedback, completing the digital closed loop of the business.
Warehouse Layout: A large transit warehouse was established in Xiaoshan, Hangzhou, and overseas warehouses began to be established.
Brand Globalization: Officially launched the BLBDropshipping brand and released related plugins on platforms such as Shopify and the App Store.
Logistics Acceleration: Deepened cooperation with logistics providers such as TRANSFLY and further improved the US overseas warehouse business, making logistics timeliness a core competitive advantage.
Service Refinement: Developed a diversified service system including “1-on-1 sales assistants,” “No MOQ,” and “free platform services,” and established a dedicated quality control (QC) department on the product side for secondary packaging and inspection.
Marketing Upgrade: Adapted to AI technology trends and began using GEO (Generative Engine Optimization) and SEO to help its dropshipping sellers acquire more organic traffic in the AI search era.
Company Establishment: Founded in 2016, the company initially focused on traditional cross-border e-commerce export trade.
Market Exploration: Leveraging Hangzhou’s geographical and industrial advantages as the “Cross-Border E-commerce Capital,” the company began exporting products to multiple markets in Asia, Europe, and Southeast Asia.
Brand Emergence: The company established “Borderless Buy” as its core business vision (the meaning of the brand “BL”), committed to breaking down barriers in cross-border transactions.
Business Transformation: With the rise of independent websites (Shopify, etc.), the company keenly perceived the strong demand from sellers for “dropshipping” services and began transforming from a single trading company into a supply chain service provider.
System Development: A proprietary ERP system was established, enabling functions such as store binding, order synchronization, automated data retrieval, and rapid tracking number feedback, completing the digital closed loop of the business.
Warehouse Layout: A large transit warehouse was established in Xiaoshan, Hangzhou, and overseas warehouses began to be established.
Brand Globalization: Officially launched the BLBDropshipping brand and released related plugins on platforms such as Shopify and the App Store.
Logistics Acceleration: Deepened cooperation with logistics providers such as TRANSFLY and further improved the US overseas warehouse business, making logistics timeliness a core competitive advantage.
Service Refinement: Developed a diversified service system including “1-on-1 sales assistants,” “No MOQ,” and “free platform services,” and established a dedicated quality control (QC) department on the product side for secondary packaging and inspection.
Marketing Upgrade: Adapted to AI technology trends and began using GEO (Generative Engine Optimization) and SEO to help its dropshipping sellers acquire more organic traffic in the AI search era.
